For the 52 weeks that ended on Jan. 23, Chobani sales in supermarkets, drug stores and mass-merchandise stores (excluding
Wal-Mart) totaled $257.3 million, according to data from the SymphonyIRI Group, a market research firm in Chicago, up 225.9 percent from the same period a year before.
Fage sales totaled $141.7 million, SymphonyIRI reported, up 66.3 percent, followed by Oikos at $55 million, up 53.8 percent. (Athenos, relatively new, had sales of $1 million.)
Chobani is countering the efforts by the yogurt giants to encroach on its turf by moving into one of their specialty areas: children’s yogurt. Chobani Champions, billed as the first Greek yogurt for children, was brought out last month.
